Marketing Intelligence & Analytics Platform with Data Visualization Features

Today Marketers play the role of advanced and technical matchmakers as their job is to match their target consumers with the products and solutions that best meet their needs or wants. They are also responsible for matching their consumer segments with the content, messaging, creatives, and CTAs that best suits – across all the platforms and channels their audiences are on.  Marketers generally face massive barriers to understand how customers engage with marketing campaigns and where & how to optimize them. Data visualization, preparation, charts, dashboards and stats are the top areas where talented and expensive marketing resources are getting exhausted and that too are misaligned. The experienced marketing analysts spend their time preparing data rather than analyzing it, which is the wastage of available resources and not utilizing it efficiently.

Marketers today are looking for a centralized place where all stakeholders can connect to the right information and insights– to make smarter decisions across the customer journey. That means connecting a multitude of different data into a system that understands how they need to fit together can be flexibly improvised over time as per marketing requirements.

Marketers who leverage marketing intelligence successfully tend to have four core steps in the process. These are:

The combination of marketing’s data complexity and requirements of the simplicity of control and adaptability has created the conditions for a smarter approach. The main focus of Marketing Intelligence is to empower the marketing department with its smart insights. Marketing Intelligence uses smart technology that can easily understand and learn from the marketing data which keeps on changing. Now marketers can take control of their data from end to end, with the advances in AI, ML and embedded marketing expertise.  This has helped marketers to connect, unify, analyze and act on all of marketing’s data in a way that’s easy– and even automatic.

Datorama helps businesses in handling their processing and analysis of data sets of different sizes and complex levels. It is scalable and cloud-based for growth, access and convenience. Salesforce Datorama, built to provide enterprise-grade intelligence and insights, enables managers to monitor KPIs (key performance indicators), track ROIs (return on investments), and other documents in a centralized repository.

As a leading marketing intelligence platform, Datorama reporting empowers marketers to connect the entire marketing data ecosystem. Equipped with the industry’s most extensive library of marketing API connectors and AI-powered data integration, Datorama can integrate, prepare, and export your marketing data. This is a valuable resource for Marketers looking for the data needed to measure campaign effectiveness and manage marketing performance through improved dashboards and reporting.

Using Datorama’s built-in data integration engine, marketers and media professionals can gain insight into various cross-channel marketing activities and implement data modeling operations. The application allows users to automate various data-related operations like cleansing, model mapping, file analysis, and update scheduling using machine learning technology. Features of Datorama include data analysis, embedded analytics, an interactive dashboard, data visualization, notifications, and more.

Datorama offers APIs, which allows marketing teams to connect the system with various applications for web analytics, customer relationship management (CRM), email management, and more. It also helps marketing agencies allocate campaign budgets, collect client details, and generate custom reports via a unified platform.

Key differentiators & advantages of Datorama

  • Single Cohesive Data Warehouse
  • Quick Insights
  • End-to-End Platform
  • Data Accessibility
  • Cross-Channel Visibility
  • Actionable Insights
  • Better Business Decisions

Usage and Industries

Datorama brings in all of your top marketing data sources. Customers can create, distribute, and access powerful marketing analytics apps with speed and ease. As a marketer, you want to see all your performance, outcome, and investment data in one place, Datorama allows you to take hold on all these things. You can let datorama’s AI automatically connect and organize any data source with just a few clicks. Easy to use real-time dashboards put your goals, insights, and trends at your fingertips.

Why Salesforce Datorama

  • Datorama allows users to connect and unify all their data and insights into one centralized platform for holistic reporting, measurement, and optimization.
  • Analyze and report across all channels and campaigns so every stakeholder in the organization has the right information at their fingertips.
  • Act and collaborate to drive ROI to bring the organization together toward common goals using built-in activation and collaboration tools to connect customer’s marketing technology stack and decision-makers.
  • Compares and contrasts the performance of all your channels and campaigns in one view.
  • Allows marketers to unify all their data, KPIs, and stakeholders across teams, channels, platforms, etc.
  • Datorama Marketplace unlocks limitless opportunities to deliver and access powerful solutions that leverage the full power of datorama with immediate time to value.
  • Salesforce marketing cloud email offers customers interactive analytics that helps benchmark and measures the effectiveness of email marketing campaigns.

If you too want to explore the advanced marketing intelligence platforms for the growth of your business, then you can consider the following consultants:

  • Nabler
  • EMS Consulting
  • Search Discovery
  • ATCS
  • Blast Analytics

Resources to learn more about Datorama:

  • Salesforce Official Youtube Channel
  • Salesforce Trailhead
  • Salesforce Community

Some of the interesting articles which I came across:

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